Marketing with Moxie
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 Sarasota seems to be one of those places that inspires people to pursue their passion. I know so many people here who have waved goodbye to their boss and taken a leap of faith to pursue their passion. It is a frightening and exciting thing to do, and one must not leap into it without a lot of research and thought. There are a lot of factors to consider.
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 Many of you have discovered the wonderful world of Twitter. Twitter, as you know, is a way to post short comments of 140 characters or less. Twitter is many things to many people - some use it only for conveying personal insights, while others use it as a marketing venue for their business. Whatever the reason, there are some simple tips which will help make your tweets more effective.
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 It seems like the entire planet is on Facebook. Chances are, you should be on there, too. But don’t go into it blindly. There are some very important things you should know about your privacy and how to protect it. As soon as you open your account, you should alter some key security settings in order to protect your personal information from unwanted prying eyes. There is an easy way to make your information visible only to those people to whom you have given permission.
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 Many of you have a photo in the Member Directory that says “My photo will be posted soon.” Back in the good old days, we used to crop your image for you. But then we thought it would save time if we let you crop your own photo. We sent around an email letting you know this, but many of you may have forgot to read it! So, we’re going to tell you how to crop your photo again!
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 Networking is an essential part of any marketing plan, especially when your product or service is marketed locally. You’ve probably got your networking skills down (thanks to Moxie’s Networking 101 lessons), and going to events is old hat. But what happens AFTER the networking event is almost as important as what happens DURING the event.
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 During a recession, you will likely find out who your good and loyal clients are. When times are tough, many people’s true colors show through that never reared their ugly heads when everything was peachy. These are what we would call “fair weather clients.”
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 Networking can be an overwhelming task, given the number of people you likely encounter in your everyday life alone. You can simplify things by narrowing down your target market. While, under the right circumstances virtually anyone might want to buy your product or service, there is likely an ideal candidate who would make a purchase without too much persuasion. Those folks make up your target market.
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 Over the years, we have realized that doing business is not all about profit. The operations of many businesses create environmental and social problems in the world. When people are blindly greedy and consider only their own wallets when making business decisions, we all suffer. Pollution, discrimination, deforestation, displacement… these are all sometimes effects of doing business for some companies.
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 Stephen Colbert recently interviewed, Katty Kay, one of the authors of Womenomics: Write Your Own Rules for Success.
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 Promoting yourself and your business can take some work. Preparing for networking events in advance can help you feel more relaxed and ready to market yourself. You’ll show up calm, cool and collected.
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