Marketing with Moxie
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 During a recession, you will likely find out who your good and loyal clients are. When times are tough, many people’s true colors show through that never reared their ugly heads when everything was peachy. These are what we would call “fair weather clients.”
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 Networking can be an overwhelming task, given the number of people you likely encounter in your everyday life alone. You can simplify things by narrowing down your target market. While, under the right circumstances virtually anyone might want to buy your product or service, there is likely an ideal candidate who would make a purchase without too much persuasion. Those folks make up your target market.
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 Over the years, we have realized that doing business is not all about profit. The operations of many businesses create environmental and social problems in the world. When people are blindly greedy and consider only their own wallets when making business decisions, we all suffer. Pollution, discrimination, deforestation, displacement… these are all sometimes effects of doing business for some companies.
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 Stephen Colbert recently interviewed, Katty Kay, one of the authors of Womenomics: Write Your Own Rules for Success.
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 Promoting yourself and your business can take some work. Preparing for networking events in advance can help you feel more relaxed and ready to market yourself. You’ll show up calm, cool and collected.
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The short answer is yes. Here are some guidelines we have come up with to help you determine that your business cards are in need of a makeover: For starters, do not print them yourself unless you own a printing business. This is sometimes the only thing your contacts will hang on to. Spend the extra money to have a professional design the card and make sure they’re printed on high quality paper. Cheap or poorly printed cards can send the wrong message about your, professional experience, how you manage your budget, or lack of attention to detail and forethought.
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It’s startling to think that people judge a book by its cover, but they do. You have about 30 seconds to make a lasting impression on someone you meet for the first time. In fact, how you look and your body language make up 90% of the impression you leave. The other 10% is actually what you say.
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