You want to take your business to the next level. You’re all about branding, learning what’s new from other in-the-know professionals and connecting with potential future clients. You’ve decided to sponsor a table at an event to get your name out there… now what? First of all, we applaud you on investing in not only your business, but yourself, as that will continue to reap so many rewards in your future. Secondly, no matter what type of event your table will be at, we want you to make the most of it, so check out our tips below!
Have a Branded Banner/Signage: Having proper signage for your business is key at any event! It’s a great opportunity for branding your business and a great way to increase brand recognition amongst the people coming by and even those who are across the room. Remember to make it large and easy to read – nothing worse than an adorable sign that no one can read due to size, poor font choice or too much clutter from cutesy “flair.”
Use a tablecloth that goes with your theme: A tablecloth is the easiest way to take your table from blah to BOOM! A plain color that matches your business’ theme is great – if you have a branded tablecloth, that’s even better! It doesn’t have to be fancy – you can even purchase a few from the dollar store and fancy them up with some other cute decor. Any tablecloth > No tablecloth.
Don’t Forget Your Business Cards: As any Networking 101 guide will tell you, always be sure to have plenty of business cards on hand with phone & email included. Can’t expect visitors to follow up if they don’t know how! In turn, you should always ask for their card as well so you can do the same. Networking Pro Tip – After you receive a business card, write an identifiable fact about them on it to help you remember what to follow up with them on. This will save you tons of time and make your future networking so much easier (not to mention, you’ll impress everyone with your impressive memory skills). 🙂
Draw Your Visitors In: Have something interesting to draw women in to your table. As humans, we’re naturally attracted to unique, interesting things that pique our interest. So capitalize on human nature and draw them in! It doesn’t have to be something for sale – Anything to capture their attention as they walk by will work. They’ll glance at it, giving you a chance to make eye contact, and make them want to know more. Here are some ideas below:
- Product: Displaying a tangible product (if you have one) always helps – if you can’t have it with you in person, using a computer or iPad to show a video is also a great idea
- Raffles: Giveaways are always a great way to generate interest in your business & make some connections with the people who enter! It’s best to announce the winner after the event has ended, which will give you a great opportunity to follow up with them. And if your business has a social media presence, you could announce the winner on there to give you even more of a digital presence!
- Demonstrations: Demonstrations are a great way to showcase your business’ offerings & draws people in, while also providing a fun way to engage prospective clients.
- Unique Decor: Again, anything that will catch someone’s attention is great! If you sell stuffed animals, how about having a GIANT stuffed animal on your table with the others to catch someone’s eye? Or if you’re a tax professional, you could display an abacus as a fun conversation piece and even make a game out of it. If you’re a writer, having an old-school typewriter would be fun for people to look at and play with… The point is, you want to capture their attention. So get creative and see what happens!
Test Your Set-Up as a Potential Visitor: Don’t set up your table from the inside out. Set it up from the outside in! Imagine what THEY are seeing as they walk by. Ask yourself, “Would I want to stop by?” Put yourself in your visitor’s shoes to make sure their experience is going to be a great one!
Follow-Up, Follow-Up, Follow-Up: Initiate a follow up – doesn’t have to be about business or making a sale – can just simply be following up to say it was so good to meet them and ask them about something you discussed. After all, you ARE at a networking event… so take your networking skills to the next level!
We hope these tips are helpful to you in creating an awesome vendor table and we’d love to hear how it goes! What are some of your favorite tips for a fabulous table?