I’m sure you’ve seen this message before on Facebook: “Add a temporary bio”. Well, that is the nature of any bio. It’s always temporary, always becoming richer with new stories about your life – professional and personal.
So you haven’t written your memoir – yet. But you HAVE composed, polished, and posted your Moxie Profile. “Project done,” right? Well….no. Your Profile is not a new email address – sign up and forget about it. The sirens call, however, beckons you with complacency….complacency is an easy “go to”, once you are satisfied you’ve already projected your business and yourself in an engaging way. But the reality is, when you grow in confidence and make more authentic connections within your network, you are also changing and honing the skills and knowledge you have to offer others. Maybe it’s time to update your Moxie Profile? Or maybe, just maybe, it’s time for you to spice up your brand.
Let’s say your service provides piano lessons within the greater metropolitan area of Portland. Over the past year, you’ve connected in a big way with new clients living in SE Portland. Isn’t it time for you to gently highlight your availability in other sections of the city, too? Here’s a quick re-wording of your Profile, to attract and reach out to a wider audience:
“I’m available wherever the fun is – North, South, East or West!”
Learning to play piano is an adventure in learning a new language. You know your talent. You’re an excellent teacher. Show your enthusiasm for your craft, wherever it may take you.
Here is another scenario: Your business requires a brick and mortar workspace. A yoga studio, perhaps. What happens when your business has to make a geographical move to a different location? Physically relocating can be a big pain. But moving to a new workspace creates a new momentum for you. Keep that momentum humming along with a look at how the message in your Profile can be fine-tuned. Consider this move as an opportunity to review the “facts”, and let your friends know that “(You) are in (your) new home, in the Buckman neighborhood.”
Refining your Profile keeps you connected with your business’ growth and keeps you present and focused. It also shows your clients that you care about keeping a dialogue going, by announcing changes to your business model.
Aside from geographical updates, let’s ponder professional accolades, shall we? Perhaps you’ve taken your training to a new level. You’ve earned a certificate, degree or license and strengthened your credibility to do what you do best. Or, you’ve won an award. Your status rises to “expert” level. (“How is it up there?”) Add that distinction to your Profile! Pat yourself on the back. Better yet, drop a fizzy thing into your hot bath, grab a notepad and pen, and entertain yourself with brilliant thoughts on your new accomplishment. (And try and keep your notes dry)
Your life’s work isn’t static. Your Moxie Profile shouldn’t be either. We all want to look great, so take time to reassess, update and be aware of the current YOU.
I’m a writer who thinks holistically about how we all engage with one another. My professional career has been all about communicating ideas clearly and thoughtfully. I have been an editor, creative writer, copywriter and criminal appellate lawyer. I want to make myself available and useful to others who may need a boost in writing clear, memorable and engaging content – whether it’s for an online presence, print documents, manuscript or any other collection of words on a page. Some of us think writing is not much fun at all, but that’s where I can help! I currently own and work for Solid Proof PDX, a writing services company in Portland, Oregon.